Breitbart's version of Alinsky's rules

From Andrew Breitbart's "pragmatic primer" in Chapter 7 of Righteous Indignation: Excuse Me While I Save the World:

1. Don't be afraid to go into enemy territory.
2. [Use video to] expose the left for who they are -- in their own words.
3. Be open about your secrets.
4. Don't let the Complex use its PC lexicon to characterize you and shape the narrative.
5. Control your own story -- don't let the Complex do it.
6. Ubiquity is key.
7. Engage in the social arena.
8. Don't pretend to know more than you do.
9. Don't let them pretend to know more than they do. (Ask for sources and evidence and ask why.)
10. Ridicule is man's most potent weapon.
11. Don't let them get away with ignoring their own rules.
12. Truth isn't mean. It's truth.
13. Believe in the audacity of hope.

This list needs some editing. Given his ADHD tendencies, Breitbart doesn't tend to spend much time polishing his prose. Even so, it's a very good list.

Saul Alinsky's 11 rules on "the ethics of means and ends"

Alinsky's list of 13 tactics for community organizing have gotten more press lately, but his 11 rules on means and ends are just as thought-provoking:

1. One's concern with the ethics of means and ends varies inversely with one's personal interest in the issue.
2. The judgment of the ethics of means is dependent upon the political position of those sitting in judgment
3. In war the ends justify almost any means
4. Judgment must be made in the context of the times in which the action occurred and not from any other chronological vantage point.
5. Concern with ethics increases with the number of means available and vice versa.
6. The less important the end to be desired, the more one can afford to engage in ethical evaluations of means.
7. Generally success or failure is a might determinant of ethics.
8. Morality of a means depends upon whether the means is being employed at a time of imminent defeat or imminent victory.
9. Any effective means is automatically judged by the opposition as being unethical.
10. You do what you can with what you have and clothe it with moral garments.
11. Goals must be phrased in general terms like "Liberty, Equality, Fraternity," "Of the Common Welfare," "Pursuit of Happiness," or "Bread and Peace."

Alinky's intelligence, his pragmatism, and his impulse to describe things as they are remind me of Niccolo Machiavelli.

Source: Alinsky's 1971 book titled Rules for Radicals