What's wrong with health insurance companies, Part 1

[UPDATE 6-26-09: BaltoNorth gets results! Carefirst came out with a new card in 2009. Just what I ask for below. Thanks for listening Chet.]

The card that I got from my health insurance company looks like this:

Pretend you're using this card for the first time. Quick, what's your "Membership Number"? What's your "Group Number"? Are you confused? I sure was the first time I used the card.

Why can't Carefirst Blue Cross/Blue Shield* tell us what the numbers mean right on the card? There is an explanation in the Member Handbook, but who brings the handbook with them to the doctor's office?

A message for everyone at Carefirst: Every time I take out my member card I grumble silently to myself. Every time. Every time I look at the card I think "why can''t they live up to their name and care about me by making a few simple changes to their member card? Why can't they design a card that makes things a tiny bit simpler for me? It would be soooo easy."

Chet Burrell, are you listening?

*For all of my gripes about Carefirst (I have plenty more) my sense is that they are not much better or worse than most other health insurance companies.

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