"Googlified health insurance"

Jeff Jarvis makes a rough sketch of the possibilities: finding new ways to align the interests of doctors, patients and insurance companies.

And Jeff thinks doctors don't get it:

At Davos last year, I sat at a table with a bunch of doctors who complained about their patients going to the internet to get what they said was misinformation. They didn’t want the internet to get in the way. They wanted to remain in control. I told them they were looking at this the wrong way. Instead, I said, they should point their patients to what they though were the best resources.